Countdown, Beyoncé, 2011
This is Beyoncé's Music video countdown. In the theory of Godwin, it is a conceptual and performance video as her song is about a relationship, however we just have no sense of a relationship in the video, just Beyoncé performing and a dance session or class. You could interpret it as the countdown to a show, so the dancers are practicing. We particularly like the editing style of this video, which interprets the song, having 10 shots of Beyoncé when she says 10, then 9 etc, interpreting it literal.
We are thinking of using all these multiple screen shots for our music video, as we want an artist performance driven video and this enhances and makes the video more lively. We also love the colour scheme, of bright backgrounds.
Gender representation
She is not highly sexualised , or objectified but shown to be having fun and flirtatious with her dance moves. Not many shots of her body, more of her movements and beauty shots, to appreciate her more of and artist and performer. We would want our artist to be also portrayed like that.
We are thinking of using all these multiple screen shots for our music video, as we want an artist performance driven video and this enhances and makes the video more lively. We also love the colour scheme, of bright backgrounds.
Gender representation
She is not highly sexualised , or objectified but shown to be having fun and flirtatious with her dance moves. Not many shots of her body, more of her movements and beauty shots, to appreciate her more of and artist and performer. We would want our artist to be also portrayed like that.
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