EVALUATION, QUESTION 3

3)  What have you learned from your audience feedback?

For q3 the audience theory needs to cover three areas: the audience profile and their lifestyle choices and media interests; how the genre appeals to audiences and fans and therefore how your mv appeals; and how a debut act has presented themselves to a new fan base. Did you try to capture an existing audience or did you want to tap into a more niche audience? Talk also about audience pleasures and audience identity. Your track and MV idea have a strong message and taps into current ideas about positive role models for young women, so your answer must address these ideas in some way.
 

Our target audience is 16-24 females, who are also fans of upbeat, dance, RnB, hip hop, rap music. For example people who enjoy listening Beyoncé's, Little Mix's or Jessie J's music should enjoy E.G.O.'s too, we thought.

Our secondary target audience include males who enjoy the same genres, British music fans, dancers and older females.

We employed a multiplatform strategy in order to promote our video and gain feedback from our core target audience and a wider range of music fans and friends. Facebook (posts, shares and likes), Twitter (re-tweets), YouTube (views and data), Premiere Screening and online questionnaire all helped us collect information on audience’s opinions of our music video.

(I have written up 10 questions on survey monkey

Posted music video on my Facebook and Twitter)

(We want to if possible have a screening and video some people response)

(From that we will write in bullet points, The Summary: What works well?, What could be improved? )

(Collect all data from YouTube, the statistic, and analyse it

Use and gratification

·         Diversion, our aim was to make it fun, full of entertainment, so audience can escape everyday problems, we did by showing how much fun the artist having adding in colour and performance, so that audience may also dance to the music

·         Personal Relationships- we hoped that the would use the video to help them with friendship and how both can be different, but also woman power how we can also do male sports

·         Personal identity- the music has a strong message about ‘doing your thing’ reflecting on themselves and teaching them not to follow.

·         Surveillance- here the audience will keep and to the modern fashion, learn about the artist identity.