EVALUATION, QUESTION 4

Q4 needs more context about the role of new media in the music industry is general.. try and get across your own music use and how this may have influenced the different stages of the production. Also try to talk about how your creativity was shaped my technology.

4)   How did you use new media technologies in the construction and research, planning and evaluation stages?

RESEARCH AND PLANNING

In addition to our regular group meetings which we had every Tuesday evening in our school, we also used a number of platforms to share information with each other throughout the project. Initially we browsed on websites such as Hype M, YouTube, Spotify and our own iTunes playlists to decide on a song.

Since there were only two of us and didn’t have smart phones we often, just used text to communicate any issues or ideas about the projects and schedule meetings. We often used Skype to call each other to finalise ideas for costumes or props .

  ( SCREEN SHOT OF Skype calls)

We used YouTube, to collect data, for our target audience by looking at Estelle and Janelle ‘do my thing’ audio on YouTube and looking at the statistics to see what people listened to it.

(SHOT OF STATISTIC)

Web 2.0 was important inreasearch; we used Wikipedia to research record labels, and come up with our own.  In order to brainstorm ideas for costumes and styling we often just looked on Google images, of certain artist in the same genre or at their websites looking at their gallery pictures, as that is where many people would find and follow fashion trends. We used Adobe Photoshop CS5 to put all our research together with a moodboard to present our idea. We didn’t get the green light straight away, but after more planning. We put all our research and planning on our Website using a program called “Wix” a software to help build a website, we finally got the green light.

(MOODBOARD TREETMENT )
(WIX)
 

CONSTRUCTION

MUSIC VIDEO

Here is where I was able to use more new media technology and learn and develop my technical skills, from production to post production. I found that my creativity was shapped by the new technology of today by using new software and equipment to create our finished products at a professional level.

Production

We used the modelled camera D5MII to film and also take promo photos. We particularly wanted to use this model since it had higher quallity (4HD 1080p), shoot direct to card so easier to edit (didnt have to capture), advanced DSLR optics, variety of choice in lens, large sensor for improved video quality and light weight for motion shots. This was all important, in capturn gthe video how we wanted it to be. We took turns in filming, when I was performing Jeng would do all the filming but we would have discussed how we wanted it filmed and what shots we wanted. When Victoria was being filmed I would do the filming giving me the opportunity to be behind the camera.  

Lighting was very important as it created the setting as our colour scheme is vibrant and full of colour. We used the leap frog lighting desk in the steward studio, which helped us change colours instantly through DMX lighting software. We all had a go in controlling the lighting as it was a quick job.  We also had floor lights, to light the artist face making sure they were well lit and not overexposed.
 

Post- production
I used Adobe Premiere Pro CS5.5, for editing the sequence. We had learnt a lot already from our AS project on such as the use of multi-track editing, the razor tool to make simple cuts, and changing the clip properties to reverse and speed up/slow down some shots.  I however learnt a lot more this year, with horizontal flip, cropping, adding colour box, and moving screens (timing frames) and adding lens flares, all the key conventions that would make the music video. We also cropped the song through this program; the original song was 3:28 in length so we decided to cut it down to 3:15. For the ending we used adobe photo shop for the last image with the logo.

(SHOW SPLIT SCREEN)

Because of the strong lighting we used in filming some of the footage was over exposed or not exposed at all with colour so we use the Three-Way Colour corrector tool on Premiere pro, to correct our skin colours but also enhance the colours in the background .

(SHOW DEMONSTRATION)

(JENG WRITING UP ALBUM AND WEBSITE)

EVALUATION

We were able to promote our video across multiple platforms; in particular I used Facebook in promoting the video by posting it on not only mine but also other peoples walls,  with the link to the online survey as well. I posted the links on my twitter and through Instragram by posting a picture with the link to the video and the survey.

(IMAGES OF PROMOTION)

I created the survey on creating a questionnaire on website SurveyMonkey which also provided us with visual presentations of answers to questions e.g bar charts. 

(IMAGES OF SURVEY)
 

We used the website WhatIsMyIPAddress.com to pin point exactly where the survey response had come from.

 Victoria embedded our video onto her Tumblr page, where it was reposted by several other bloggers, gaining wider exposure.

We analysed the data statistics on YouTube to see who our video was most popular with. Uploading the video onto YouTube meant it was easily shareable and accessible from web devices, as seen in the viewing data.

Ican certainly say that new technology has really helped grow and develop the music industry, as there are new ways of distributing not only the music but  selling the artist. Also getting more peole involved in promoting the music through socal networks. New ways of collecting data to help improve and follow up your work. Also quality of music and creativty has also developed.